Social Media Brand Promotion

About This Project

Date: February-October 2025

Client: SOFTwarfare

SOFTwarfare underwent a major change to it's LinkedIn profile and activity over the past year. Up until 2025, the majority of posts lacked narrative, the visuals were inconsistent, and the tone of the page didn't match the company's current position. At the turn of the year, leadership decided to heavily focus on cleaning up the brand's image on the platform.

What I Did

I was tasked with creating original visuals and making adjustments to copy on a large number of posts from February through October. My goal was to elevate the visuals on each post, as well as ensure typography, colors and messaging stayed consistent with SOFTwarfare's brand identity.

Below are examples of visuals created during that period.

All images are property of SOFTwarfare, LLC.

Product Promotion

National Military Holidays

New Employee

Motion Graphics

SOFTwarfare Event Displays & Collateral

Discover's leadership wanted to make the announcement larger than before by creating digital and printed collateral for visitors and members to distribute to wider audiences.