SOFTwarfare Event Display & Collateral

About This Project

Date: October 2024

Client: SOFTwarfare

The Association of the United States Army (AUSA) rolled out its annual exposition from Oct. 14-16 in Washington, D.C. with defense industry officials, lawmakers and military personnel from around the globe huddling to discuss the future force.


SOFTwarfare attended as an exhibitor to announce a groundbreaking advancement in its Zero Trust Identity® platform. The new solution was specifically designed to meet the stringent authentication and Identity, Credential, and Access Management (ICAM) requirements for Department of Defense (DoD) deployments within a Joint All-Domain Command and Control (JADC2) environment.

What I Did

The goal was to capture SOFTwarfare's JADC2 capabilities while capturing the attention of attendees at the trade show. Being a small company, SOFTwarfare wanted to showcase the capabilities with large, impactful visuals that would stand out amongst the other vendors. I was tasked with creating all new backdrops and collateral for SOFTwarfare's 20' x 20' booth space. These included a 20' x 8' cloth backdrop, a kiosk banner, podium skirt, printed overviews, stickers and social posts.


All designs shown are property of SOFTwarfare, LLC.

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