SOFTwarfare Company Website Redesign

About This Project

Date: October 2025

Client: SOFTwarfare

The softwarfare.com website redesign was a complete transformation of a platform that hadn’t seen an update in over three years. The original site suffered from high bounce rates, limited engagement, and outdated visuals that no longer reflected the SOFTwarfare brand or its innovative identity. Over the course of just 30 days—with the redesign completed in 25 and launched on day 30—I rebuilt the site from the ground up using Duda CMS, focusing on improving both visual appeal and SEO performance.

What I Did

The goal was to modernize the brand’s online presence, boost visibility, and better align with competitors. I created and produced all new content and visuals, collaborating with the internal marketing team for refined copy that helped bring the refreshed vision to life.

The Problem

The company's original site was in rough shape. Built out by a third party several years earlier, it was clunky, didn't reflect the company's current product offerings and had relatively low visitor numbers.

Upon entering the site, visitors were instantly shown products with several demo CTAs. This was helpful in getting peaking customer interest quickly, but it failed to lay out the desired "problem and solution" narrative effectively. Adding in the busy background images and low contrast also made some of the body copy difficult to read, leading to high bounce rates and less pages visited per session. 

With many pages on the site using this same design language and the site metrics suffering year over year, company leadership knew the entire website was in need of an overhaul.

The Solution

To solve these problems, I formed a small team to build out a redesign plan. We started by developing a creative brief and strategic outline to address the current problems and define how the new site would address and solve them. We then built out sitemaps, started on wireframes and developed a review process with senior leadership. Once all drafts were approved, I began producing visual content and refining copy for each page, ensuring images and text were SEO optimized and fit for fast load times.

This process took about 25 days, and after few rounds of A/B testing with other employees to fix oversights, we launched the site on day 30. The result is a modern, engaging website that now accurately reflects the company's capabilities, innovation, and identity in the cybersecurity space.

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