Hallmark Greeting Cards

About This Project

Date: May 2018 - March 2023

Client: Hallmark Cards

According to the Greeting Card Association, Americans buy about 6.5 billion greeting cards each year, showing just how important cards remain for staying connected. Hallmark supports that connection worldwide, publishing cards in more than 30 languages, selling them in over 100 countries, and offering its largest selection through Hallmark Gold Crown stores, with many cards printed on responsibly sourced or recycled paper.


Whether a card says exactly what you mean or helps you get started, finding “just the right card” often feels affirming, both for the person sending it and the one receiving it.

What I Did

The majority of my time at Hallmark was spent designing and formatting greeting cards on the Value and Flagship teams within the Greetings division. I’ve included these cards in particular to show my design range and type/lettering usage across different segments.


All designs shown are property of Hallmark Cards, Inc. ©hmkllc

Original Designs


Foreign Language Collection


Thanksgiving Collection


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